@ARTICLE{Walas_Bartłomiej_Badanie_2018, author={Walas, Bartłomiej}, number={No 269}, journal={Biuletyn KPZK}, pages={143-156}, howpublished={online}, year={2018}, publisher={PAN, Komitet Przestrzennego Zagospodarowania Kraju}, abstract={The article presents the results of measurement of satisfaction of patients in spa resort using the Kano method. 12 characteristics of stay in the spa are analyzed, of which attractors characteristics, one-dimensional or indifferent ones are identified. The obtained results may allow to build the brand equity, indicating the received quality, recognizability or hypothetical loyalty.}, type={Artykuły / Articles}, title={Badanie satysfakcji kuracjuszy uzdrowiska Rabka-Zdrój metodą Kano}, URL={http://www.journals.pan.pl/Content/110412/PDF/11_WALAS.pdf}, keywords={brand, marketing, method Kano, satisfaction, spa resort}, }