@ARTICLE{Kamińska_Wioletta_Centrum_2018, author={Kamińska, Wioletta and Barcicki, Mirosław and Poros, Michał and Sutowicz-Kwiecińska, Martyna}, number={No 269}, journal={Biuletyn KPZK}, pages={157-180}, howpublished={online}, year={2018}, publisher={PAN, Komitet Przestrzennego Zagospodarowania Kraju}, abstract={The aim of the paper is to evaluate the development of the Geoeducation Center in Kielce and to define ways and stage of creating its tourist brand. It is a new tourist attraction in the Świętokrzyskie region, which also plays role of informal education. Every year, this object is visited by approximately 40,000. tourists. Research has shown that the Geoeducation Center from the beginning of its operation consistently creates all the elements that make up the brand equity: awareness, perceived quality, associations and loyalty.}, type={Artykuły / Articles}, title={Centrum geoedukacji w Kielcach – czy jest marką turystyczną?}, URL={http://www.journals.pan.pl/Content/110413/PDF/12_Kaminska.pdf}, keywords={Brand equity, branding, tourist brand, tourist product, the Center of the Geoeducation in Kielce}, }