@ARTICLE{Gałuszka_Grzegorz_Cofając_2018, author={Gałuszka, Grzegorz and Wilk-Grzywna, Małgorzata}, number={No 269}, journal={Biuletyn KPZK}, pages={181-97}, howpublished={online}, year={2018}, publisher={PAN, Komitet Przestrzennego Zagospodarowania Kraju}, abstract={The aim of the paper is to evaluate the development of the Geoeducation Center in Kielce and to define ways and stage of creating its tourist brand. It is a new tourist attraction in the Świętokrzyskie region, which also plays role of informal education. Every year, this object is visited by approximately 40,000. tourists. Research has shown that the Geoeducation Center from the beginning of its operation consistently creates all the elements that make up the brand equity: awareness, perceived quality, associations and loyalty.}, type={Artykuły / Articles}, title={Cofając czas – potencjał srebrnej turystyki na przykładzie województwa świętokrzyskiego}, URL={http://www.journals.pan.pl/Content/110414/PDF-MASTER/13_Wilk.pdf}, keywords={Distinguishing features of the natural environment, health tourism, senior tourism, tourism potential, Świętokrzyskie Voivodeship}, }