TY - JOUR N2 - Successful slogans in Italian political discourse – This paper aims to describe the notion of ‘sloganisation’, with special regard to the fortune and circulation of certain slogans in Italian public discourse. An analysis of their forms, contexts of occurrence (political propaganda, advertising, football supporters) and means of diffusion (street talk, electoral manifestos, traditional and new media) shows an increasing desemantisation of this kind of message. Slogans are routinely used by political parties and are widely quoted, regardless of their ideological content, merely in order to create identification or to increase the polemical attitude of their leader. L1 - http://www.journals.pan.pl/Content/112017/PDF/KN%202-19%2028DE%20SANTIS.pdf L2 - http://www.journals.pan.pl/Content/112017 PY - 2019 IS - No 2 EP - 370 DO - 10.24425/kn.2019.128410 KW - discourse analysis KW - Political discourse KW - authority KW - slogan KW - rhetoric A1 - De Santis, Cristiana PB - Wydział I Nauk Humanistycznych i Społecznych PAN i Uniwersytet Warszawski DA - 2019.06.06 T1 - Successful slogans in Italian political discourse SP - 361 UR - http://www.journals.pan.pl/dlibra/publication/edition/112017 T2 - Kwartalnik Neofilologiczny ER -