The paper concentrates on the possibilities of checking the extent to which cities meet the smart city concept. The presented concept concentrates on one of the main smart cities characteristic: smart environment. This paper is a result of joint work of specialist from two diff erent areas: management and environmental protection. The interdisciplinary character of the paper is characteristic for smart cities.
Cities play a special role in the process of sustainable development of the country. The city management plays a fundamental role in this challenge. The mayor should become a manager and manage the city based on a strategic marketing management model. Thanks to this, it can optimally use available financial instruments that give the opportunity to achieve strategic development goals of the city.
Modern cities are increasingly promoting their own individual brands to gain a competitive advantage. 28 Polish cities, after joining the Cittaslow international network of cities, can additionally use their native brand in their activities. The aim of the author was to answer the question: should cities only use an individual brand, or maybe they can support these activities with a common brand strategy. The growth of interest in individual brands of 28 cities belonging to the Cittaslow network has been evaluated, also their popularity, popularity of the native brand on the Facebook, and the use of the Cittaslow brand by cities on their websites were analysed. It was noticed that not all cities use the Cittaslow logo. But most cities in Cittaslow publish a link to the network and brand information on their websites. The native brand Cittaslow is in Poland at the positioning stage but probably its popularity will grow as the benefits from using it begin to be noticed.
The paper presents the author’s reflection regarding the recent transformations of the city of Krakow. The study is focused on the changes that are novelties or distinctive to the city. The conclusions indicate activities that should be treated by city authorities as challenges for the public management of the metropolitan scale.
Waste management is a challenging problem for most of the countries. The current waste segregation and the collection method are not efficient and cost-effective. In this paper, a prototype is presented for smart waste management. It is also capable of waste segregation at the ground level and providing real-time data to the administrator. Impact and cost analysis of the deployment of smartbin is also presented considering one ward of Ahmedabad Municipal Corporation. It is clear from that deployment of this smartbin will save about 40% of the current expenditure for that ward.