To comprehensively investigate the diversity of a chamfer technology and a convex roll technology under the same soft reduction process (i.e., section size, reduction amount, casting speed and solid fraction), a three-dimensional mechanical model was developed to investigate the effect of the chamfer profile and roll surface profile on the deformation behavior, cracking risk, stress concentration and reduction force of as-cast bloom during the soft reduction process. It was found that a chamfer bloom and a convex roll can both avoid the thicker corner of the as-cast bloom solidified shell, and significantly reduce reduction force of the withdrawal and straightening units. The convex profile of roll limits lateral spread along bloom width direction, therefore it forms a greater deformation to the mushy zone of as-cast bloom along the casting direction, the tensile strain in the brittleness temperature range (BTR) can obviously increase to form internal cracks. The chamfer bloom is much more effective in compensating the solidification shrinkage of mushy zone. In addition, chamfer bloom has a significant decrease of tensile strain in the brittleness temperature range (BTR) areas, which is expected to greatly reduce the risk of internal cracks.