The article deals with a widely used method of measuring the overall efficiency of equipment (OEE), which in combination with technologies and software tools is gaining in importance. The overall efficiency of OEE equipment is a key performance metric for machines and equipment to identify hidden capacities and increase production productivity. The intensification of Industry 4.0 in traditional manufacturing companies supports and creates the conditions for their transformation into a smart factory. The integration of intelligent machines and devices with complex human-machine communication network systems requires a new direction in measuring and increasing OEE. Mass customization, resp. personalization of production raises a high need to monitor, improve and further maintain productivity. The aim of the article is to create a simulation model of the production process and test the energy consumption of selected equipment using TX Plant Simulation software with a proposal of measures to increase the OEE of the company.