The purpose of the article is to show how the TV-series—one of the most important forms of television production — is incorporated into the daily routines of the spectators. Michel de Certeau perspective of applied sociology of everyday life and critical reflection on everyday life is used as a theoretical framework. In the case of TV-series, the routines can take a form of: (1) “logging in” and “reading”” TV-series, (2)movement and sociability routines, and (3) discursive development of received meanings. “Soap opera experience” consists mainly of linguistic practices cultivated while watching the series, which is a modern form of storytelling, socializing, which changes the audiences’ view of reality, its social framework for evaluation and interpretation. A viewer is critical and active; they use consumption processes as an excuse to construct their own meanings and narratives, and negotiate the meaning of what is presented to them.