As communication grows ever more media-centric, it often intends to modify the addressee’s attitude. In this context, our chapter aims to investigate a relatively little- examined film review genre from the discursive, pragmatic and rhetorical perspective. The selected corpus consists of one hundred French and Polish journalistic reviews of three famous films from 2019. The act of persuasion we focus on corresponds to a set of strategies exploiting exploiting the deliberative and epideictic dimensions of discourse as well as the rhetorical principles of movere and delectare in order to instil particular views and concepts. Hence, to some extent, the described procedures draw on other discourses, such as elite, advertising, stylistic and filmic discourse. Therefore, our study centres around these new intrinsic features of the film review’s multifaceted nature considered as a sociocultural activity based on the justified assessment and the addresser’s ethos.