The article presents the discipline of celebrity studies and the perspectives of applying it to Polish historical research. Intended to be a discussion opener rather than a complete literature overview, it provides readers with basic information on the discipline, indicates potential problems, and explains the beneficial effects of developing research based on terms and definitions in celebrity studies.

The author of the article proposes a relational analysis of literary culture. Relational research treats the newest model of literary production as a set of complex relations between the author and his or her image, the text, economics, marketing, criticism by the work’s audience, the media, the technological framework, and so forth. These relations provide the sphere of possibilities for literature and its agents. Increasingly intricate relations are drawing the fields of literature, the media, and economics nearer to each other; these fields are becoming more accessible in order to facilitate the exchange of various kinds of capital and to create conditions for the development of literary fame and author brands. The relational concept of literary culture provides a better tool for the analysis of the contemporary phenomenon of writer-celebrities, which is key to understanding the functioning of the entire field of literature.