Through taking the cold rolling process as the research object, the three-dimensional finite element model of the strip rolling process is established by using ANSYS/LS-DYNA software. The actual rolling product data has strong consistency with the finite element simulation results. The rolling process is dynamically simulated, and the distribution curves of important rolling parameters such as equivalent stress, control efficiency coefficient, transverse rolling pressure, lateral thickness and work roll deflection is obtained. Based on summarizing the influence of rolling parameters on rolling deformation, the research results of this paper can play an important role in the actual rolling process control. The research results have certain guiding significance for the development and optimization of the rolling control system.