Search results

Filters

  • Journals
  • Authors
  • Keywords
  • Date
  • Type

Search results

Number of results: 3
items per page: 25 50 75
Sort by:
Download PDF Download RIS Download Bibtex

Abstract

Consumer experiences as a driver of contemporary brand and marketing management are taken up nowadays by many researchers and academics. It’s merely compelled by bored with generic products and services consumers who much more than ever look for intensive, personalized experiences. However, there is a significant gap in knowledge how to transfer these global changes to the needs of effective tourist product management. The article presents a brand-new approach called ‘the experience key’ for discovering, grouping and converting common, dedicated to a certain destination customers experiences into clear and desirable tourist offer with meaningful competitive impact. One of most important advantages of the methodology is its simplicity and ease-of-use for any professionals involved in destination product management by using well-know research methods and apparent applicability into the process of building and selling tourist offer of a place. The Experience Key can be regarded as a missing link between theoretical considerations led by academics and expectations of tourism industry representatives in the context of applying customer experience to place brand and product management.

Go to article

Authors and Affiliations

Piotr Lutek
Download PDF Download RIS Download Bibtex

Abstract

The article presents research on the relationship between mining and used resources on the example of Gliśno gravel pit. As regards to resources, the following issues were analyzed: employees’ working time, time of running machines, fuel consumption and electricity consumption. The aim of the publication is to examine the dependencies that exist between the analyzed variables. KPI’s (Key Performance Indicators) were calculated for individual resources. The analysis presented in the publication contains data from 2008-2014.

Go to article

Authors and Affiliations

Marcin Olkiewicz
Radosław Wolniak
Bartosz Ostapko
Download PDF Download RIS Download Bibtex

Abstract

This paper presents a model for evaluating production strategies, policies and methods based on fuzzy set theory. To illustrate the application of a model, the longitudinal case study was carried out in the sector of automotive components and parts production in Serbia. Within the automotive supplier industry, analysis is concentrated on the Cooper Standard company, one of the world’s most prominent component suppliers. The study was conducted with the management team of the Cooper Standard branch in Serbia. Triangular fuzzy numbers are employed to effectively evaluate the critical areas of production management and overall competitiveness over time. The findings of the empirical survey confirmed the usability and usefulness of the proposed approach. Also, the longitudinal character of this case study provided an opportunity to follow the patterns of change over a period of 5 years (2019–2024).
Go to article

Authors and Affiliations

Aleksandar PESIC
Duska PESIC
Slavko IVKOVIC

This page uses 'cookies'. Learn more